Our brands and labels

Saint-Lary Excellence

Welcome to the page dedicated to the brands and labels of Saint-Lary, an exceptional destination in the heart of the Pyrenees. Whether you’re looking for nature, adventure or well-being, our village and its surrounding area are renowned for their commitment to excellence and sustainability.

Thanks to the involvement of the Tourist Office and its local partners, Saint-Lary has been awarded several labels and certifications, guaranteeing quality, respect for the environment and services adapted to all publics. These awards testify to our ambition to make Saint-Lary an authentic, welcoming and responsible destination.

Discover here the commitments that have made our destination a must, where every visitor can enjoy a unique experience, in harmony with nature and the local heritage.

Label Qualité Confort-Hébergement Saint-Lary

The Tourist Office has created this label to promote the destination’s tourist real estate.

This in-house label for Saint-Lary complements the ministerial classification of “furnished tourist accommodation”, which has certain advantages, particularly tax advantages, but does not fully meet the comfort criteria demanded by customers.

This Quality approach is the impetus for a move upmarket in the quality of our accommodation.

Tourism Quality

Our quality approach: a lasting commitment to serving our visitors

The Saint-Lary Tourist Office places the quality of its welcome, information and services at the heart of its priorities. For over ten years, our organisation has been committed to continuous improvement, with the aim of guaranteeing all our visitors a reliable, personalised and high-quality experience.

A new national label: Destination d’Excellence

Since May 2024, the Qualité Tourisme™ mark has been replaced by the new national Destination d’Excellence (DEX) label.
This label strengthens the quality approach across the entire tourism offering:

accommodation

catering

places to visit and leisure activities,

transport,

tourist information centres, including tourist offices.

As well as promoting a warm, professional welcome, Destination d’Excellence places the emphasis on :

eco-responsibility

sustainable flow management

the overall quality of the visitor experience,

actively listening to visitors’ needs.

Our quality commitments to you

On a daily basis, our teams are committed to :

welcome you with professionalism, availability and kindness ;

respond reliably, quickly and personally to all your requests;

offer a rapid telephone response and a systematic call back in the event of a prolonged search;

guarantee up-to-date, verified information tailored to your holiday plans;

regularly measure your satisfaction to identify areas for improvement;

to treat all feedback, suggestions and complaints with rigour and transparency;

promote responsible tourism that respects the region and its inhabitants.

GREEN STATION

Station Verte is a tourist label created in 1964 by the French Federation of Green Resorts and Snow Villages. A Station Verte is an area in the heart of the terroir, recognised at national level as an organised resort offering meaningful holidays, promoting natural, authentic, human and environmentally-friendly tourism.

Fishing station

A unique positioning for green resorts.

The Fishing Resort label allows you to discover and enjoy fishing at all levels, thanks to specially adapted routes that respect the aquatic environment.

A Fishing Resort has all the facilities you need to fish in the best possible conditions: fishing activities, loan of equipment or boats, on-site fishing accommodation.

Fishing resorts also offer a host of events and festivities in the local area.

Disabled tourism

The “Tourisme & Handicap” label, created in 2001, aims to provide reliable and descriptive information on the accessibility of tourist sites and facilities for people with disabilities.

Saint-Lary takes into account the four types of disability (hearing, mental, visual and motor) in order to develop and offer tourist facilities suitable for all.

Family Plus

The Famille Plus label guarantees a successful holiday for young and old alike. Taking into account the expectations and needs of both parents and children, the towns and villages that have been awarded the label offer something for everyone, so they can all enjoy a great time together.

Towns and Villages in Bloom

Villes et Villages Fleuris – Obtaining the regional “2nd Flower” label in 2021 On 5 August 2021, the Mayor, the elected representatives and the technical services received the jury of the regional association of “Villes et Villages Fleuris ” with a view to obtaining a 2nd Flower.lus and the technical services team met with the panel of judges from the regional association of towns and villages in bloom (Villes et villages fleuris) with a view to obtaining a 2nd Flower.

The commune is aiming for a 3rd Flower, confirming its desire to continue beautifying the village and reinforcing its commitment to preserving biodiversity.

Cycling city

The Tour de France ‘sVille à Vélo label is a label launched in 2021 by Amaury Sport Organisation and more specifically by Tour de France. Its aim is to encourage all initiatives taken by local authorities to promote cycling in everyday life.

Awarded by the Ministry of Culture and Communication, the “Ville et Pays d’Art et d’Histoire” label maintains a network of more than 160 towns offering their French know-how. This label is awarded to areas that bring their heritage to life and promote it, while ensuring architectural quality and the quality of life.

The Aure and Louron valleys have held the “Ville et Pays d’Art et d’Histoire” label since 10 January 2008.

Esprit Parc National brand

The Esprit parc national brand recognises the men and women in the national parks who share their passion for their territory, their know-how and nature.

The awarding of the brand attests that the products and services on offer are part of an ecological process that preserves biodiversity and heritage. Esprit parc national is a registered trademark owned by the French Office for Biodiversity (OFB), and is used in all 11 of France’s national parks.

The local products, accommodation, restaurants, activities and outings are located exclusively in the 11 national parks.

Towns and villages in poetry

The Village en Poésie and Ville en Poésie labels are awarded to towns that give poetry a prominent place in local life and municipal cultural policy. Municipalities must meet at least five of the fifteen criteria set out in the charter. The designation is awarded for three years, at the end of which a review determines whether the distinction should be maintained.

The designation is obtained in return for a long-term and renewed commitment from the municipality, which will take new and lasting poetic initiatives to bolster local cultural practices. Le Printemps des Poètes strongly encourages initiatives that promote the discovery of poetic voices (invitations to poets for readings, meetings or residencies; creation and expansion of poetry collections in libraries, etc.). It also pays particular attention to initiatives that are accessible to all and intergenerational, as well as those that place poetry in the public space (streets or establishments named after poets, poetry posters, etc.).

Patrim 4.0 POCTEFA project